In the cosmetics industry, HPMC is valued for its thickening and stabilizing properties. It is commonly found in lotions, creams, and gels, providing a smooth texture and enhancing the overall sensory feel of the product. HPMC is also used in hair care products, where it serves as a styling agent, offering hold without stiffness. Furthermore, its compatibility with various ingredients makes it suitable for a wide range of formulations, from natural cosmetics to advanced skincare products.