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Moreover, the introduction of padded shorts and performance-enhancing shoes ensured players could not only perform but also reduce the risk of injury. Sneakers became particularly noteworthy, with brands like Nike, Adidas, and Reebok releasing signature shoes for star athletes. Allen Iverson, Michael Jordan, and LeBron James became synonymous with their respective footwear lines, shifting the perception of basketball shoes from mere athletic gear to coveted fashion items.
basketball sportswear

Authenticity in sportswear encompasses several facets, from the materials used to the ethical practices of the brands behind the products. Today's consumers are increasingly aware of the environmental and social impact of their purchasing decisions. They are drawn to brands that prioritize sustainability, quality craftsmanship, and fair labor practices. As a result, authentic sportswear brands are committed to using eco-friendly materials, such as recycled fabrics, organic cotton, and biodegradable components. This not only helps reduce the environmental footprint but also resonates with the values of consumers who seek to make a positive impact through their choices.