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Potassium sorbate can prevent the growth of fungi, mold, yeast, and other potentially harmful foodborne pathogens. Although this natural preservative isn’t as effective against bacteria, and will need to be complemented with other preservatives, such as rosemary or sodium benzoate.

In addition to food, E212 is also found in cosmetics, pharmaceuticals, and personal care products, highlighting its versatility beyond just food preservation.

According to studies, potassium sorbate has been deemed as a safe ingredient in personal hygiene and cosmetic products. They use trials in which subjects used potassium sorbate at levels of 10%, which is far higher than the concentrations used in cosmetics. It was found that even at this level, potassium sorbate caused no irritation to the eyes, and was only mildly irritating to the skin.

Coloring agents, which can be naturally derived or synthetic, enhance the visual appeal of foods, making them more enticing to consumers. Natural coloring agents like beet red and turmeric are often favored, as they align with the growing demand for clean label products. However, synthetic colorings, such as tartrazine and sunset yellow, have faced scrutiny due to potential adverse health effects, leading to calls for more transparency in labeling.