Caramel color is primarily used to enhance the visual appearance of food and beverages. It is most commonly found in soft drinks, giving colas their signature dark color, but its applications extend to a multitude of products. These include baked goods, candies, sauces, gravies, and even certain types of dairy products. The use of caramel color not only improves the aesthetic quality of food but can also influence consumer perceptions of taste. For many, the darker the product, the richer the flavor is perceived to be.
