

The regulatory environment also poses challenges for aspartame manufacturers
. As consumer preferences shift towards natural ingredients, some companies are feeling the pressure to adapt. This shift has led to an increasing popularity of natural sweeteners like stevia and monk fruit, which may offer stiffer competition for aspartame in the coming years.Potassium Sorbate is a preservative; it keeps microorganisms from growing. It is a common ingredient in cheese, baked goods, juice, produce, wine, soda, pickled products and some protein products.[3] Potassium Sorbate in also present in thousands of personal care products, including shampoo, conditioner, body wash, moisturizers, makeup, sunscreen and other items.[4] It dissolves in alcohol and slightly in water.